Julia
Hatton
Portfolio
Hey there, I'm Julia, a Toronto-based digital marketing enthusiast currently immersed in a dynamic internship at Sky Society. My diverse role spans social media management, SEO optimization, targeted Ad campaigns, influencer marketing, email marketing, PR, and comprehensive competitor analysis. I find my groove in crafting engaging content, optimizing for search engines, and orchestrating impactful digital campaigns.
Since 2019 I have been independently marketing my services online as a remote ESL teacher which ignited my interest in Digital Marketing. I further fed my passion for Digital Marketing by enrolling in the Google Digital Marketing and E-commerce certification program.
Looking forward, I'm eager to apply my evolving skill set in a new opportunity. Beyond the digital realm, I'm a dedicated foodie, a family-oriented individual, and an avid book enthusiast, always ready to explore the world with intense curiosity.
Skills + Certifications
Email Marketing
Email Marketing
Objective
Executed email campaigns to elevate brand awareness, engage the target audience, and drive desired actions, including website traffic, conversions, and sales.
Process
Implemented diverse email content, featuring new podcasts, offering valuable marketing job resources, and cultivating an inclusive community for women in marketing. Employed dynamic content for personalized experiences across various subscriber segments.
Results
Delivered: 97%
Opened: 62.7%
Clicked: 2.1%
Unsubscribed: 0.4%
Social Media Marketing
Social Media Marketing
Story
Post
Objective
Implemented social media and content strategies to enhance brand awareness, engage the target audience, and drive desired actions such as website traffic, conversions, and sales.
Process
Utilized Canva to create a consistent and visually appealing feed, incorporating a unified colour scheme, typography, and content style. This involved designing custom templates for posts, stories, and highlights, ensuring every element aligned with the brand's identity.
Results
Accounts Reached: 534
Accounts Engaged: 75
Profile Activity: 18
Search Engine Optimization
Search Engine Optimization
Objective
The primary goal was to enhance engagement and elevate brand awareness by securing a prominent position on Google through a targeted blog post.
Process
Employing Semrush, the process involved comprehensive information gathering and strategic implementation of backlinks to optimize the content for improved search engine ranking.
Results
The achievement surpassed expectations, with the blog post securing a coveted position on the first page of Google search results for the long-tail version of the targeted keyword, significantly amplifying visibility and online presence.
Digital Event Planning + Paid ads
Digital Event Planning + Paid ads
Objective
The dual focus was to optimize engagement and attendance through a targeted and visually compelling paid ad campaign on Instagram, strategically utilizing the platform's advertising capabilities to boost ticket sales for the digital event "Drinks and Dreamers" on Eventbrite.
Process
Crafted an eye-catching ad using Canva, strategically boosted on Instagram with a $35 budget for a 7-day campaign. Emphasized precise audience targeting and ad placement to maximize visibility and engagement, ensuring optimal results within the allocated budget.
Results
Reach: 1880
Profile Visit: 66
Follows: 2
Objective
The objective was to achieve the sale of 200+ tickets for the "Drinks & Dreamers" Digital Event, leveraging Eventbrite and paid ads. Additionally, the goal was to create a dynamic event for women in marketing, specifically focusing on speed networking opportunities.
Process
Executed a targeted marketing campaign with paid ads to sell over 200 tickets on Eventbrite while organizing a successful speed networking event for marketing professionals, featuring breakout rooms, prizes, and engaging conversation prompts.
Results
The event achieved a success rate of 93.6%, selling 234 out of the targeted 250 tickets.
